How to Use Video, photo, and Animation to Make Your Digital Business Card More Engaging?

In this digital era, business cards are now becoming outdated. It is time for digital business cards to take over. Digital business cards can potentially bring you more leads and connections than traditional cards. You just have to make it interactive through all possible means available.

In this article, you will get an insight into how to use video, picture, and animation techniques on your digital business cards to add more engagement quotients.

What is a Digital Business Card?

Before diving deeper into how you can add attractiveness to digital business cards, you must understand what it is and how it is used. Entrepreneurs and business owners still using traditional business cards should understand that the discarding rate of paper cards is very high.

Today, people are fast-paced and won’t have time to store a business card in their wallet and pull it out when they need your services. Instead, sharing the contact and company details instantly through a QR-scanned card, vCard, NFT card, or other such methods will instantly save your details in another person’s phone. As a result, there’s a higher chance that the client or customer will give you a call later to discuss your products or services.

It is a real-time tool that enables you to build connections instantly. There is only a handful of information that you can convey with your traditional business cards. But with digital cards, you can give an endless list of information to help the potential client get to know your business better. If your brand pitch through the digital card is on point, there’s a high chance he/she will call you, as your details are already saved on their devices.

To ensure your digital business card is attractive to the best of its potential, you now have the liberty to add videos and animations to it, as well as adding photo touches and using some of the best online poster maker tools available to further enchance your business identity.

Tips to Consider While Adding Video, pictures, or Animation to Your Digital Business Card

So, as you have the liberty to add video, pictures and animation elements to your digital business card, it becomes very important to make an exceptional impact out of those elements.

  1. Add your Logo to Get More Attention

Adding your company logo to your digital business card is an essential aspect of creating a strong brand identity. It helps to establish your company’s visual identity and increases brand recognition, which is crucial in today’s competitive business landscape. A well-designed logo can make your business card stand out, attract attention and make a lasting impression on potential clients and customers. Additionally, having a consistent logo across all of your digital marketing materials helps to create a cohesive and professional brand image that inspires trust and confidence in your business. Therefore, adding your company logo to your digital business card is a vital step in building a recognizable brand that resonates with your target audience. This is one of the astounding ways you can escalate the aesthetic presence of your card.

  1. Record a Short Company Overview

You can include a small video of you describing the company’s overview. Keep it professional and not too salesy. Add the video to the header section of the digital business card, and make it play in the background automatically upon opening the card. With this, the potential clients will get an understanding of what services you offer and will keep them attracted to the card.

  1. Display Your Work Portfolio

Use pictures of your previous work to display it as a portfolio. Giving links to specific websites, images, or drive folders might not be clicked at most times. Therefore, using a small video representing the work portfolio on your digital business card will do the work. Your potential clients or customers will get a glimpse at how efficient your work is right when they will access the card to save your number.

  1. Personalize your the Signature on Your Digital Card

One of the best ways to differentiate your digital business card and add a personalized touch is by using a theme that matches your brand. Let the signature pop up on your digital card be eye-catchy, which will hook the person accessing your card.

Conclusion

So, this is a clear understanding of how you could use video, picture or animation in your digital business card. All you have to do is be creative and make your ideas reciprocate with the branding value. As the trend of digital business cards increases, you ought to stand out with unique video, picture, and animation elements to ensure your lead conversion rate.

James William

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